Once upon a time

...there was a bookstore.

Invisible Costs, Unexamined Skills

I once had an assignment for a publication. It involved a lot of pre-work, also known as pre-reporting. I reached out to prospective sources to ask if I could interview them for an article I was writing. I did research to check the merits of my story. All of this

Your Teaching Niche and Market Visibility

For freelance teachers juggling course creation, marketing, and student acquisition.

Why solutions journalism

Exploring its use in environmental education

Tracking Transferable Skills

An easier way to document your experience

Engagement Just Got Easier

One less step

The moment that made me question the field

When do you know it's time to explore a new path?

How to Ask For Testimonials

While social media might get you in front of new strangers, it may not increase your visibility with those you want to engage with. That is, your smallest viable audience (i.e., the core audience of people who will pay for your workshops or services). Your visibility can increase if

Stay Focused While Growing Your Network

The problem... You're invisible. People don't even know they should look for you. Have you ever felt this way? If so, I hear you and know the feeling. It doesn't feel positive or productive. How might you move past this? I fall back on

Informal science education and the privilege of low-pay

"A higher individual at my institution said being an informal educator is 'a calling' and as such those called to do it should expect not to be paid very much." – Respondent in a survey administered by Rende et al. (2021) Kathryn Rende and her colleagues shared

Changing Your Mind

How are you with change?

How to frame the environment in conversation

Why messaging needs to change